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UNPRECIDENTED RECORD DEAL PRESENTED TO AWARD-WINNING LESBIAN ARTIST DANIELLE EGNEW
FOR IMMEDIATE RELEASE
UNPRECIDENTED RECORD DEAL PRESENTED TO AWARD-WINNING LESBIAN ARTIST DANIELLE EGNEW
Los Angeles, CA -- Multi-award winning pop / rock artist Danielle Egnew, known for successfully fielding various artistic pursuits from solo music projects to fronting and producing popular all-girl band Pope Jane as well as her on-camera acting and scoring work in film and TV, has signed an unprecedented multi-tiered record deal with Maurice the Fish Records. Egnew, who made headlines in the past after declining label deals due to contract restrictions, cites this diverse opportunity with Maurice the Fish Records as a "perfect marriage of business and expression."
With market-changing spikes in digital music distribution through vendors such as iTunes, coupled with a sizable decline in major label artist signings in 2007, Maurice the Fish Records is one of many high-end boutique labels springing up to claim the spoils from the jaws of the crumbling music industry infrastructure. Creating a razor-sharp commercial focus through hot artist branding and aggressive out-of-the-box marketing, Maurice the Fish Records leads the pack amongst boutique labels, and has the added distinction of being exclusively run by women.
“This deal is an absolute dream,” said an enthusiastic Egnew, “taking into account every aspect of my music career, unlike anything I have ever been offered. With such an artist-friendly staff and such a visionary team, this singular deal is more like getting four
record deals in one, as the label has considered all the separate projects that I am involved in.”
Traditional record deals require an artist to commit to a single musical genre, such as rock or country, for the duration of their contract. These traditional marketing models are designed with the simple intent of securing a repeat product-buying audience for an artist. However, this traditional model is not only artistically limiting to artists who thrive across different musical genres, such as Egnew, but it also limits the earning power of the label per artist.
For instance, the music produced by Egnew’s band Pope Jane is considered to be Pop, whose prime demographic is females between the ages of 15-30, while her solo material contained on her new album Red Lodge falls in the Americana category, which tends to appeal to both males and females between the ages of 30-45. Egnew’s band Junkie Cousin is Alternative Rock – appealing to a buying public of males between the ages of 14 and 25 -- but Egnew also composes rich catalogues of ambient music that can be licensed to film and television, a listening demographic of both genders between the ages of 35-65.
Though successful cross-genre artists like Danielle Egnew are a rare find, they are an extreme asset to the sleeker, more market-nimble boutique labels, which are able to quickly assess changes in the music market and immediately provide product to reflect these changes.
“This deal really is revolutionary in how labels contract with artists,” said Egnew. “The terms are terrific, great for everybody involved. It’s just refreshing that there are still labels out there that really want to partner with their artists.” www.DanielleEgnew.com / www.MauriceTheFishRecords.com
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