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Release: Chicago's Kilo Kai Rum Extends Music Affiliation to 50th Annual GRAMMY Awards
Release: Chicago's Kilo Kai Rum Extends Music Affiliation to 50th Annual GRAMMY Awards
01/23/2008 (02:04 PM)
News Release - January 23, 2008
Contact: Kevin Boyer, (312) 588-3713,
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Kilo Kai Rum included in GRAMMY(r) Gift Bag
Spiced rum extends affiliation with music by gifting GRAMMY Presenters & Performers
Chicago, IL - Rap artist Kanye West isn't the only Chicagoan hoping to get a boost from this year's annual GRAMMY(r) Awards, though leading the nominees' list with eight nominations he is sure to make a splash.
Brad Trayser, President of Chicago-based Apostrophe Brands, is also hoping that this year's GRAMMY Awards lead to a different kind of splash; enhanced sales for Kilo Kai spiced rum, the exclusive rum in this year's GRAMMY Gift Bag.
Each presenter and performer at the 50th Annual GRAMMY Awards, held Feb. 10, 2008, at the STAPLES Center in Los Angeles will receive a specially packaged gift bottle of Kilo Kai spiced rum. The new rum was launched throughout Illinois in October of 2007 and has quickly become a favorite in large part because of its strong connection to the music scene. Kilo Kai will expand into 12 additional markets in the first quarter of 2008 and will likely be a national brand by mid-summer.
"Kilo Kai is what people drink when they've decided taste is more important. It is the rum people hear about mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality," said Brad Trayser, President of Apostrophe Brands/Kilo Kai. "The GRAMMY Awards recognize great music and Kilo Kai's involvement is a natural extension of our decision to support things that matter to our target customer."
Kilo Kai spiced rum was launched at a concert featuring the Bouncing Souls at Chicago's Double Door, a legendary live music venue, and was the sponsor of November's RiotFest as well as the first tour stop of the Wu-Tang Clan in support of their new album. The rum is already affiliated with dozens of weekly and special music events happening throughout Chicago and its suburbs.
"We understand that sometimes awards show gift bags are given to personal assistants or family members," said Trayser. "Our message to these 150 music superstars is simple: grab the bottle of Kilo Kai for yourself first. You'll thank us later."
The 50th Annual GRAMMY Awards, set for Feb. 10, 2008 at STAPLES Center in Los Angeles is scheduled to be broadcast live on the CBS Television Network from 8 - 11:30 p.m. ET/PT. In addition, the broadcast also will be distributed internationally to more than 160 countries.
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