American Airlines Welcomes Gay Travelers
Always gay-friendly American Airlines has announced an expansion of its popular AAVacations.com/rainbow microsite for holiday packages. As a part of its ongoing outreach to GLBT consumers, American Airlines has launched AA.com/rainbow, a comprehensive new page on its award-winning Web site designed especially for gay, lesbian, bisexual and transgender (GLBT) travelers.

The new AA.com/rainbow page provides GLBT visitors with all of the rich content and features of AA.com as well as new content of specific interest to GLBT travelers, including a comprehensive community events calendar listing available special discounts, an e-newsletter with GLBT travel tips and deals, and more.

To commemorate the launch of AA.com/rainbow, AAdvantage program partner Wyndham Hotels and Resorts is offering a 20 percent discount through April 1, 2007, on reservations made through AA.com/rainbow.

"By partnering with American Airlines to offer special rates for GLBT travelers, we continue to celebrate the individuality of our guests," said Cordey Lash, Wyndham National Account Manager -International and GLBT Strategic Partnerships. "Wyndham's diverse and upscale portfolio of properties provides GLBT travelers with a number of ideal vacation destinations ranging from Chicago, Dallas, Washington, D.C., and Palm Springs to New Orleans and St. Thomas."

A unique feature of AA.com/rainbow is the functionality that gives back to the GLBT community through the Business ExtrAA program, a travel program designed for small businesses in which many major GLBT groups participate. GLBT travelers can support their favorite organizations each time they book a flight on AA.com/rainbow by providing the organization's Business ExtrAA identifier code when making an online reservation. The travelers earn AAdvantage miles for themselves while their favorite organization earns Business ExtrAA points toward free travel, offsetting the organization's travel expenses so it can direct resources to other needs.

Through Business ExtrAA GLBT travelers can help many organizations. For example, those traveling to attend Black Tie Dinners in Dallas, Las Vegas, Minneapolis, Seattle, San Antonio or Washington, D.C., this autumn can easily provide HRC's Business ExtrAA identifier code (527567) as they book on AA.com/rainbow. The Business ExtrAA identifier codes for many other community activities can be found on the AA.com/rainbow "Events" Page.

AA.com/rainbow offers a wide range of functionality and content, including:

• Schedules and fares for American and hundreds of other airlines worldwide
• AAVacations.com/rainbow for gay-welcome travel packages * GLBT community calendar, listing special rates for major events worldwide
• Special e-newsletter for GLBT travelers
• Admirals Club memberships and day pass purchases
• Business ExtrAA small business travel program
• AA Group & Meeting Travel arranging deals for groups of 10 or more travelers
• Podcasts with topics and tips of interest to GLBT travelers (coming soon)
• Sponsorship proposal submission link
• No booking fees
• Lowest Fare Guarantee
• Ability to manage AAdvantage member account

A series of GLBT-focused American Airlines ads will appear online the first week of November on travel pages of major GLBT community Web sites. Each of the two ads features a symbol important to the GLBT community (the rainbow or HRC's equality symbol), communicates a clever airline theme, and encourages consumers to click on a link to visit the new AA.com/rainbow page.

American has repeatedly earned the highest possible score of 100 percent on the Human Rights Campaign's Corporate Equality Index, the only airline to achieve this distinction for five years in a row (2001 - present).

For more information on American’s new campaign go to AA.com/rainbow.

© 2006 GayWired; All Rights Reserved.

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